Marketing with Web Video – Strategies and Tactics
More than 30 billion videos were viewed in November, 2009. A lot of those videos were advertising or marketing productions. So you might be thinking about getting into the online video marketing arena as well but might not know exactly where to go. Places like ReelSEO.com offer up loads of great information but it can be overwhelming if you don’t know where to start. So here are some quick basics.
Fit your video to your messages. You need to really know what it is you want to tell people and then use a specific type of video. Starting a new firm or launching a new product? You need some sizzle and could do well with something that leaves them wanting more information. Increasing awareness of your product or firm? Many viral videos are viral because they’re funny so this might be a good way to go. However, if you want to get valuable information about your products to the masses then you might do well with a video review to show how it works etc.
After you’ve got a grip on what you want to say you can start looking at some more technical points. The think you must do is include a way for the viewer to interact or get more information. That means dropping a link, contact information or other way for them to move forward. If you’ve got a product to sell then you need a call-to-action in the video. After all, if they are watching the video, they probably searched for the info and might be ready to buy. Give them the opportunity to do so.
How can you get people to find the video? Some simple search engine optimization is needed. Be sure to include as much information that you can but make sure that information is precise. Metadata is key for some search engines while others like text files. So attach subtitles or closed captions. These have multiple benefits as they are text files that can be wholly indexed by search engines (and become keywords for your video). They can also help get the message across to those who might not have speakers on their work PC or who can’t hear.
Viral videos are called so because they spread themselves meaning you don’t have to do all the work. You do have to give viewers ways to share those videos so they can go viral. Linking the video to YouTube, Twitter and Facebook is essential. Myspace is another outlet. By giving tools to the viewers you are enabling them to help you by spreading the word on their own. In the end it’s what’s needed to get the word out in a big way.
While these are only a few basics for getting started in online video marketing you can certainly find hundreds more. If you want to do it yourself you will need heaps of information which can be found online. If you are going to pay someone to create and manage the campaign for you, your best preparation is still to amass information so you know what you’re getting and how it’s working. [youtube:S9Y1_jXB4UA;[link:Video Marketing Services];http://www.youtube.com/watch?v=S9Y1_jXB4UA&feature=related]
These are some tips to get started, but some prefer to work with a trusted internet video marketing company. Successful video marketing requires professional production, optimization, and distribution. Consider the internet’s most trusted source for premium video marketing services, ReelSEO.
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