Marketing with Web Video – Strategies and Tactics
More than 30 billion videos were viewed in November, 2009. A lot of those videos were advertising or marketing productions. So you might be thinking about getting into the online video marketing arena as well but might not know exactly where to go. Places like ReelSEO.com offer up loads of great information but it can be overwhelming if you don’t know where to start. So here are some quick basics.
Fit your video to your messages. You need to really know what it is you want to tell people and then use a specific type of video. Starting a new firm or launching a new product? You need some sizzle and could do well with something that leaves them wanting more information. Increasing awareness of your product or firm? Many viral videos are viral because they’re funny so this might be a good way to go. However, if you want to get valuable information about your products to the masses then you might do well with a video review to show how it works etc.
